Feeling No Pain at the "Pineapple Express" Premiere (Fashion Wire Daily)

Los Angeles - "Its so funny, they are piping in the smell of pot to the party," someone commented as the huge crowd at the "Pineapple Express" premiere was herded away from the Mann Village Theater in Westwood and into a transformed parking lot on Thursday night.

But the joke was on them, for Columbia Pictures was not doing anything of the sort at the big bash, despite that scent lingering in the air upon approach. Inside, where writer-star Seth Rogen and his cinematic stoner pals James Franco, Danny McBride, Amber Heard, Rosie Perez, and Gary Cole played the meet-and-greet game all night, there was plenty of faux marijuana all over the place, from a "420 Lounge" set up complete with couches and hookah pipes at the ready (blueberry-flavored tobacco took the place of reefer in those), to the bricks of fake weed piled next to the stoner-food-filled tables.

"I dont smoke weed on set all day. I just want to say that, you know, not all day. After lunch you get tired!" Rogen quipped. The red-hot comic actor couldnt possibly be stoned all the time like he is in the film; hes been too prolific for that. With successes like "Superbad" and "Knocked Up," Rogen is riding high on his Hollywood career; in fact, he will star next opposite Adam Sandler and along with writing partner Evan Goldberg is currently penning the "Green Hornet" script for Warner Bros.

Its a career situation that the Vancouver native Rogen cannot quite believe, despite the fact that hes been on this career path practically since he was born (he wrote his first movie script at thirteen, and has been doing stand-up for as long as he can remember, for anyone who would listen).

"Im very happy and Im very aware that its exceptionally strange whats happened to me. I marvel at its absurdity on a daily basis," he grinned.

For Rogen, a slightly chubby, curly-haired 26-year-old, the "Pineapple Express" premiere was a perfect example of how amazing his life has become. Look one way, and there was Daniel Craig with Satsuki Mitchell on his arm; look another, and Jim Carrey was strolling the red carpet with Jenny McCarthy at his side. Kanye West made the scene, as did Alicia Silverstone, Jack Black, Debi Mazar, Jonah Hill, Jane Lynch, Christopher Mintz-Plasse, Amanda Peet, Jason Schwartzman, and David Krumholtz. Rogens mentor and producer Judd Apatow turned up too, with his wife Leslie Mann alongside.