THE PRODUCTS: Procter & Gamble Co.'s new Tide detergent and Downy fabric softener "Total Care" line is hitting store shelves this month.
THE PITCH: P&G says the new laundry products draw on technology from its beauty care division to help clothes keep their new look, shape and color longer through repeated washing.
MAKE IT WORK: Reality TV fashion mentor Tim Gunn offers tips on a Tide Web site, and a $60 million marketing campaign also will include a tie-in with clothing chain Ann Taylor's Loft stores and advertising in such magazines as Elle, Vogue and Cosmopolitan.
Disco coffee table will light up your life... or house, anyway
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I'm a sucker for pretty much all home decor that looks like it was inspired
by the 1970s disco era, but even I would draw the line at a flashing dance
floo...
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